1.0 INTRODUCTION

This chapter describes the background of teh research project,research objective,research question and definition term.

1.1Background


“Social networking site can be define as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system” .(Danah M.Boyd and Nicolle B Ellison,2009) . Every day we hear it on the news, read it in the papers, overhear people talking about it the issue of “the world is only at your fingertips”.The communication now become simple and faster.This site as one of the medium connecting people.

The college student more addicted to social networking. The teenagers totally spend their time log in to facebook average 10 to 30 min daily (Ellision,Steinfield & Lampe,2007).This show the users use these site very frequent and it make this site become the top rank among other.Besides, The students not only stay in touch with existing friends and makes new ones but also to exchange information about classes, parties, concert or whatever else interest them.

Obviously,from our observation the student of Universiti Malaysia Pahang(UMP) mostly addicted to social networking site such as facebook.Either male or female more addicted to this social networking we have decided to do a small case study to figure out this.



1.2Research Objective

There are few purpose of the study.Firstly, we want to investigate the most popular social networking nowadays.Next,to compare among male and female student from 2Bachelor of Science Computer (BCS) which is the most addicted towards social networks.Lastly,the study are about to analyzed the factors that influenced the students to belong for having social network account.


1.3Research Questions
This study seek to answer the question of "Which social network most popular nowadays?".The other question is "Which gender most addicted to social networking?".Besides, we also want to study about the factors that influenced the student,then the question must be "What are the factors that influenced the student belong to have one or more social network? "
1.4Definition of term
The following shows the acronym used in this research.Refer to online dictionary social can be define as a party of people assembled to promote sociability and communal activity.Network can be define as a communication system consisting of a group of broadcasting stations that all transmit the same programs; "the networks compete to broadcast important sports events".The definition of social networking in the simplest way is
the group of people assembled and promote sociability and connecting among them trough the broadcasting sites.

BCS:Bachelor of Computer Science
UMP:Universiti Malaysia Pahang